Industry veteran, Lindsay Madden-Nadeau, has launched a new consultancy offering bespoke wellness strategies with an overarching mission to create conscious, collaborative projects that continue to put wellness on the map.

Taking its name from the Greek word ‘Meraki’ – which means doing something with soul, creativity and love – the new firm is dedicated to creating authentic wellness experiences and offers advisory services on all aspects of wellness, from conceptualisation and programming to branding, strategy and design.

“At Meraki, our specialisation is elevating wellness concepts to create unique brands and programmes that stand out among the competition,” said Madden-Nadeau.

“We inspire new ways of approaching wellness, and offer a bespoke, individual approach for projects that we take on, regardless of size or location.”

With a 20-year career in the spa industry, Madden-Nadeau most recently worked as global director of wellbeing for the luxury division of Accor and was responsible for the spa brands of Raffles, Fairmont and Orient Express.

She created each brand’s global wellbeing strategy, including conceptualisation, brand creation, programming, project management, design and pre-opening, and also fostered partnerships and collaborations for wellness, spa and fitness.

Madden-Nadeau has also held senior wellness positions with Jumeirah Hotels and Minor Hospitality’s Anantara Hotels and Resorts.

Based in France, Madden-Nadeau will tap into her two decades of international experience to deliver wellness solutions for a wide range of international projects, working with an extensive network around the world to create genuine, holistic wellness experiences that are elevated above traditional offerings.

Speaking to Spa Business, she said: “After almost 25 years in the hospitality industry watching the evolution of guests demands, we have the tools our clients need, and the structure to build strong wellness concepts.”

“At the heart of what we do is a deep belief in the power of authentic wellness experiences to create meaningful change, and to help people feel grounded, centred and harmonised.”