LivingWell’s biggest ever referral campaign got underway this month, offering cash rewards for existing and new members.

Posters, flyers, banners and postcards with a Wild West theme have been designed to support the promotion using ‘Reward’ and ‘Wanted’ images.

Sheriff-style badges and T-shirts with the slogan ‘Wanted, your friends at LivingWell’, are also being worn by sales staff.

Running from April until the end of May, existing members can receive rewards of up to £250 in vouchers depending on the number of new members they recruit. Each new member will also receive a £20 voucher.

The vouchers are redeemable against membership dues, retail products and beauty treatments in LivingWell’s The Sensory.

“The vouchers symbolise a big thank you for the support members give LivingWell and an incentive for the introduction of new members,” said LivingWell’s marketing director, Tony Orme.

“The bonus lies both in the reward scheme and the fact that existing members can encourage friends and family to join LivingWell. It’s ‘justice’ for both existing members and new members.”