Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13751)           
UK only International

Mark Tweedie envisions the sector becoming a national wellness service

By Kath Hudson    30 May 2024
Mark Tweedie talks to HCM editor, Liz Terry, in this issue / Mark Tweedie
Mark Tweedie says the fitness industry could become a national wellness service
A deep understanding of the barriers to physical activity is needed
Tweedie speaks to HCM as he joins Miova consultancy to work on pivot to active wellbeing strategies
“It’s a very challenging environment, but one that is full of progressive opportunities,” says the industry veteran

In the latest edition of HCM magazine, Mark Tweedie talks about his hopes for the health and fitness and physical activity sector, which he believes could become a national wellness service within 20 years, partnering the NHS.

Tweedie, who has been in the industry for 32 years, recently left Brimhams Active when the leisure services were taken in-house and has joined Ken Masser, Andy King and Cate Atwater at the Miova consultancy.

Speaking to Liz Terry, editor of HCM, Tweedie says: “I’d love to see a national wellness service working hand in glove with NHS primary care services, whereby every community has a welcoming front door people can walk through without fear of judgement, to receive the support they require to start and maintain a healthy lifestyle, whatever their start point.

“Given the number of leisure assets across the UK and the scale of the leisure workforce, it’s reasonable to suggest that, with a national strategy and plan, public leisure could become this partner to the NHS,” he says.

To achieve this goal, Tweedie believes a whole-system approach to collaboration is needed, whereby shared objectives are agreed by agencies working nationally and resources are pooled and targeted with precision and accountability to achieve agreed objectives. "Added to this, the recognition that investing in one part of the system will achieve savings in another – the prevention versus treatment cost-saving argument,” he continues.

A whole-system approach has been championed by a number of Tweedie's industry thought leader peers, including John Oxley, Martyn Allison, Andy King, Andy Reed and Duncan Wood-Allum.

Tweedie says a systems-based approach starts with seeking a deep understanding of the barriers people face to adopting a healthier lifestyle, before working out how organisations and groups can optimise collaboration to better meet needs.

“Leaders must achieve deep knowledge of the psychological dynamics of leadership and also appreciate the importance of understanding both self and others in order to collaborate effectively,” he says.

Tweedie believes leisure services could be a fundamental service when it comes to reducing demand in the primary and social care systems and the sector could be ambitious in extending the role more broadly and deeply into the wider domains of health and wellbeing.

“With capital investment to upgrade facilities, revenue to develop the workforce and the creation of a high-quality holistic wellness service, revenues and impact can be maximised to produce a sustainable service that can ultimately save significant costs to the wider primary and social care systems,” he says.

Launched in 2022, Miova works with councils and partner organisations in the UK to reimagine physical activity strategies, programmes and initiatives to be more impactful and is a specialist in the pivot to active wellbeing.

Tweedie says it’s a very challenging environment, but one that is full of progressive opportunities.

You can read the inteview in HCM with Mark Tweedie here

Mark Tweedie  Miova  Brimhams Active  Ken Masser  Andy King  Cate Atwater 
Sign up for FREE ezines
Related news
Sports jobs

Exercise Referral Instructor

Everyone Active
Salary: Competitive
Location: Saltburn-by-the-Sea

Epping Forest Keeper (countryside Ranger)

City of London Corporation
Salary: £35,663 - £39,805pa + Local Govt Pension + benefits
Location: Loughton, UK

Aquatics Officer - dual site

Brio Leisure
Salary: from £29,269pa
Location: Northwich, UK

Fitness Manager

Everyone Active
Salary:
Location: Bristol

Climbing Activities and Wellbeing Coordinator

Everyone Active
Salary:
Location: Winchester

Strategic Manager Leisure Partnerships and Health

Swansea Council
Salary: £53,653 – £58,089pa
Location: Swansea, UK

Centre Manager - dual site

Brio Leisure
Salary:  £35,745pa + excellent benefits
Location: Ellesmere Port, UK

Centre Manager - dual site

Brio Leisure
Salary: £35,745pa + excellent benefits
Location: Chester, UK

Activity & Wellbeing Leader

Everyone Active
Salary:
Location: Stratford-upon-Avon
recruiting with sports management

Swimming Teacher (Saturdays)

New Hall School
Salary: £3,768pa (9.00am-2.00pm, Saturdays, in term time)
Location: Boreham, Chelmsford, UK

Chief Executive Officer

Redbridge Sports & Leisure
Salary: on request
Location: Barkingside, Ilford, UK

Swim Teacher

Everyone Active
Salary: Competitive
Location: Bristol

Swimming Teacher

Everyone Active
Salary: Competitive rates of pay
Location: Rickmansworth, UK

Swimming Teacher

Everyone Active
Salary: Competitive rates of pay
Location: Watford, UK
Swimming Teacher jobs  duty manager jobs  Team Leader jobs  Swim Manager jobs  general manager jobs  recreation assistant jobs 
More jobs

Company profile

Company profile: GLL
GLL
As the UK’s leading provider of both leisure centres and libraries, GLL operate nearly 400 locations all helping to make a real difference to local communities and local people.
View full profile >
More company profiles

Featured Supplier

Places Leisure successfully launches myFitApp to enhance member experience
Places Leisure is a leading leisure centre operator with a mission to create active places and healthy people for communities to thrive.
View full details >
More featured suppliers

Property & Tenders

Location: Cleveland Lakes, Wiltshire and Gloucestershire
Company: Cotswold Lakes Trust
Location: Loughton, IG10
Company: Knight Frank
Location: Grantham, Leicestershire
Company: Belvoir Castle
Location: Hall Place House, Bexley, DA5 1PQ
Company: London Borough of Bexley
Location: 15 Concessions across the nation's forests
Company: Forestry England
More properties & tenders

Diary dates

03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
20-22 Sep 2024
Locations worldwide,
More diary dates