US massage franchise operator Massage Envy has named Joseph C. Magnacca as its new chief executive officer. Massage Envy’s former CEO Dave Crisalli will continue to serve the business as a member of its board.

Magnacca has held top leadership positions at large retail and franchise brands such as Loblaws, WalgreensDuane Reade and RadioShack.

“I am truly excited to join this terrific business,” said Magnacca. “Massage Envy is a pioneer and leader in the wellness space. The leadership team, our franchisees and the Massage Envy community have done an outstanding job in developing the brand. I look forward to leading the team as we position the business for future and further success.”

Crisalli said: “I care deeply about Massage Envy and look forward to supporting its continued success from a different vantage point.”

The Massage Envy franchise system has grown to more than 1,100 locations in the United States, and recently surpassed the milestone of delivering more than 100 million massages and facials to its members and guests.