Event: Elevate taps a wide range of critical industry trends

19 Jun 2026

Celebrating its 10th anniversary, Elevate has had its busiest show to date, with almost 200 ... more

AI: AI is top of the agenda at Elevate 2026

18 Jun 2026

Elevate Arena is underway at London's Excel and the hot topic of AI was the ... more

Public sector: Ebbsfleet Healthy New Town celebrates the opening of the Weldon Wellbeing Pavilion

16 Jun 2026

Freedom Leisure and Ebbsfleet Garden City Trust have opened the £13 million Weldon Wellbeing Pavilion ... more

GLP-1: Global industry organisations join forces to call for physical activity to be embedded into GLP-1 care pathways

15 Jun 2026

International industry lobbying associations are calling for physical activity and strength training to be deeply ... more

Running: Technogym and World Athletics team up to launch the Run X World Treadmill Championships

05 Jun 2026

Technogym has announced the launch of the Run X World Treadmill Championship, the first world ... more

Public sector: Charitable trust, Mytime Active, tackles loneliness

05 Jun 2026

Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on ... more

Wellness: Tewinbury Farm Hotel launches fitness and wellbeing offering

01 Jun 2026

Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch ... more

Mixed-use: Work gets underway on Madrid's €800 million leisure complex

01 Jun 2026

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, ... more

Breaking news: PureGym tackles doomscrolling with joy strolling

29 May 2026

PureGym is encouraging people to step away from their screens and go for a walk, ... more

Health: Small lifestyle changes yield huge benefits for heart health, says research

29 May 2026

Small improvements to sleep, diet quality, and physical activity, made in combination lead to a ... more

Safety: UK Active delivers new defibrillator guidelines to empower staff to deal with cardiac arrests

21 May 2026

UK Active has published new guidance on defibrillators to help fitness and leisure operators deliver ... more

Public sector: Brio reopens historic Chester Northgate leisure centre after a £12 million investment

15 May 2026

Brio Northgate – formerly Northgate Arena in Chester – has officially reopened following ... more

Premium: Life Time increases the size of its clubs to accommodate premium features

14 May 2026

US athletic country club operator, Life Time, says its 2026 growth strategy and outlook are ... more

Collaboration: Everyone Active appoints Harry Aikines-Aryeetey as celebrity ambassador for You+

05 May 2026

Everyone Active has partnered with Team GB sprinter and TV personality, Harry Aikines-Aryeetey, to be ... more

Research: Active Lives data shows positive impact from fitness sector

03 May 2026

Activity levels are still rising among English adults according to Sport England’s new Active Lives ... more

Research: Study shows its the brain that programmes endurance capacity, not the body

01 May 2026

Researchers at UT Southwestern Medical Center have identified a potential brain-driven mechanism behind the physical ... more

Administration: Fusion Lifestyle calls in the administrators – councils appoint new operators

10 Apr 2026

After celebrating its 25th anniversary last year, Fusion Lifestyle has called in administrators after a ... more

Breaking news: The UK Health & Fitness Market Report 2026 shows the fitness sector has achieved record growth

09 Apr 2026

The newly published The UK Health & Fitness Market Report 2026 shows penetration has reached ... more

Research: Cognitive boost from exercise can extend until the following day, shows UCL study

09 Apr 2026

The cognitive boost from exercise can last until the following day according to a study ... more

Everyone Active reveals Bedworth Physical Activity Hub with 100-station gym

08 Apr 2026

The £30.6 million Bedworth Physical Activity Hub is now open, replacing a centre which dated ... more

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Mercedes-Benz signs Superdome deal

By Pete Hayman 06 Oct 2011

Car manufacturer Mercedes-Benz USA has revealed that it has signed its first naming rights deal in the US after securing an agreement with the Louisiana Superdome in New Orleans.

The venue will now be called the Mercedes-Benz Superdome under the terms of the 10-year deal, which follows the completion of a US$336m (£217m, EUR252m) refurbishment.

New Orleans Saints owner Tom Benson said: "The Mercedes-Benz brand represents the very best in its industry and we believe that is a perfect fit for this stadium."

Details: www.superdome.com

Image: Infrogmation of New Orleans

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