On announcing its Q1 results today (8th May) Planet Fitness issued a statement, saying it's developing mitigation plans to deal with the potential impact of tariffs.

In a statement, the US operator said the company believes exposure is limited at the current level, but during this period of uncertainty it is reiterating expectations of 160 to 170 new club openings for 2025 and increased revenues of approximately 10 per cent.

During the first quarter year on year revenue increased by 11.5 per cent to US$276.7 million. Nineteen new clubs were opened – 16 franchise and three corporate-owned, bringing the estate to 2,741 as of 31 March.

“We ended the first quarter with approximately 20.6 million members, an increase of approximately 900,000 from the end of 2024 and we grew system-wide same club sales by 6.1 per cent,” said CEO, Colleen Keating.

"Given the strength and durability of our model, we delivered this healthy growth against a backdrop of increasing volatility in the macro-economic environment. Our new marketing campaign highlights our increased strength offering and our supportive community environment; our research showed the US campaign improved brand perceptions across all fitness levels as well as the perceived value of our membership."