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Mindbody launches daily deals product

By Tom Walker    13 Dec 2011

Health and wellness software provider Mindbody has launched a new daily deals product for its 15,000 subscribers.

Called Mindbody Deals, the new service will integrate a social coupon redemption process into the point of sale system as part of efforts to make it easier for front desk staff to handle daily deals.

Mindbody will tailor its deals into each business's current way of doing business, taking into account their check in/out process, reporting system and automated marketing features.

Business owners will be able to create their individual Mindbody Deal via a dashboard within their online management system. The offer is then automatically distributed to a network that includes more than 500 daily deal sites such as patch.com, Tippr, Dealster and CBS Local - with the potential of reaching more than 80 million customers.

Rick Stollmeyer, co-founder and CEO of Mindbody, said: "We've heard from our subscribers time and again that the daily deals concept is great in theory - but in practice, it's often a frenzy of new clients that strains their capacity to offer a quality service.

"Mindbody Deals is designed to mitigate that strain, bringing a steady uptick in sales, not a disruptive spike in customer volume."

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