Plans submitted for Emmerdale studio tour
Commercial property estate agent Lambert Smith Hampton has submitted plans on behalf of UK TV studio ITV for a television studio tour of the Emmerdale set.
Attractions Management exclusively revealed in June 2015 plans for the live set tour by Continuum Attractions, which detailed the initial plans following great success with its Coronation Street tour, which ended on 31 December.
The ITV studio, located west of Leeds city centre, will continue to operate as an active television production base, with the addition of the tour offering fans a glimpse of the world and history of Emmerdale.
Along with the likes of Eastenders and Coronation Street, Emmerdale has been one of the UK’s most popular soaps since it first graced British screens 43 years ago.
The attraction is expected to draw around 150,000 visitors annually, generating £15m (US$21.4m, €18.8m) for the local economy and creating 70 new jobs. The tour would have a maximum capacity of 1,500 guests a day, with 50 guests on each tour lasting around 1.5 hours.
With the success of its Coronation Street attraction, Continuum has doubled its turnover in the space of two years, boosting its profits by an expected 13 per cent and demonstrating revenues of £18m (US$25m, €23m), thanks in part to the success of ‘Coronation Street The Tour’, which welcomed more than 850,000 visitors during its April 2014 to December 2015 run.
Continuum, which runs six cultural attractions across the UK, recently announced new operations for 2016, including a collaboration with the Royal Mint on its upcoming visitor centre and the RSPB on a Sherwood Forest experience.
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