Aachen, Germany-based skincare brand Babor has opened a 130sq m (1,400sq ft) flagship store in the heart of Berlin, designed to give visitors a taste of the full range of the brand’s products.

Visitors are invited to have a personal consultation and to try new products out. The store is designed in with a light, bright atmosphere, but also includes a dark, stylish ampoule bar, where customers can learn more about the concentrated active ingredient line.

Christiane Linger, proprietor of the new flagship, describes the space as “strong and feminine – just like the women who come here to enjoy their own, personalised, indulgent experience.”

The location also features three treatment area rooms, each dedicated to a product highlight, which is reflected in the material and colours selected, including brushed metal in gold, rose gold or carbon.

Michael Schummert, managing director of Babor, originally hails from Berlin, and said the opening of the new store marks both a homecoming and a step into the future for him.

“Of course Berlin is particularly close to my heart, not only because it is my home, but also because this city has the power to reach out into the world,” he said. “That is why I am delighted to have the opportunity to consistently refine our concept here with our new store. It’s luxurious, stylish and forward-looking – just like Babor products.”

Babor also recently partnered with AlSol Hotels & Resorts to create the first Babor-branded spa at the AlSol Tiara Cap Cana in the Dominican Republic.