Rosewood Hotels & Resorts has launched a new integrative wellness concept, Asaya, which is rooted in the belief in self-acceptance and self-discovery.

The Asaya experience fuses alternative therapies, lifestyle and nutrition coaching, educational wellness programming, fitness activities, specialised healing treatments, a dedication to authentic ingredients, and “thoughtful” design.

Visiting experts and local practitioners will also play a role in the concept.

“Consciously and unconsciously, wellness is becoming more significant in our day-to-day lives, in the ways we work, eat, sleep and socialise,” said Niamh O’Connell, group vice president - guest experience and wellness. “Recognising the gaps that exist in the luxury hotel spa arena, we created a concept that will help establish a foundation of well-being, offering fluid and flexible solutions to meet individual needs and evolve with the guest along their lifelong wellness journey.”

Upon arrival at Asaya’s signature “Wellness Ateliers” the guest’s bespoke experience will begin by working with lifestyle coaches, nutritionists and therapists to design tailored experiences to fulfill specific goals.

Asaya will also offer a social wellness aspect, with private Signature Suites or Villas that will cater exclusively to small groups of friends and feature dedicated treatment areas, hydrotherapy zones, and indoor and outdoor social spaces.

Hotels will also introduce overnight Asaya Suites with separate sleeping, living and therapy areas.

The concept also includes specially designed spaces for relaxation and reflection, as well as private changing areas akin to personal dressing rooms.

In keeping with Rosewood’s 'A Sense of Place' concept, locally inspired, culturally authentic treatments at each Asaya will incorporate traditional formulas, resurrected techniques and home remedies gleaned from the know-how of the past. Recipes will include indigenous botanicals and raw ingredients often freshly picked from on-property gardens.

Two skincare houses will complement Asaya’s wellness philosophy: Maison Cauliéres and EviDenS de Beauté.

Maison Cauliéres has for three centuries produced harvests of seeds and flowers in France’s Loire’s Valley, which today are transformed into nourishing and protective oils.

EviDenS skincare takes traditions from both France and Japan, and its results-focused Triple Collagen formula is focused on anti-aging, activating and boosting collagen formation to restore skin strength and elasticity.

The Asaya experience will include a wide variety of both indoor and outdoor fitness endeavors, from yoga and tai chi to high impact activities such as spinning, boxing and bootcamp.

Complemented by a partnership with Technogym, the fitness centres at Asaya will be both functional and social.

A resort version of Asaya will debut at Rosewood Phuket, slated to open in April 2017.

Other city and resort Asayas will be introduced at Rosewood properties around the world in the following months, including the first city Asaya, at Rosewood Hong Kong, scheduled for a 2018 opening.