Pure Gym sites across the UK will be used as training centres after the operator signed a partnership deal with fitness education company PT Academy (PTA).

The gym operator and education company have launched the Pure Gym Academy, which will see Pure Gym open up its 170 sites to train new personal trainers and fitness instructors.

The deal will see an increase in the number of PTA courses available nationwide.

Courses will initially be run by more than 40 Pure Gym assessors, with the opportunity for more staff to become assessors. Newly qualified personal trainers, completing PT Academy level 2 and 3 courses, will have the chance to run their businesses from Pure Gym sites.

Laura Fortune, Pure Gym product director, said: “We’re delighted to be working with the PTA, providing centres for high-quality fitness training courses to take place as part of the Pure Gym Academy. We’re committed to helping the public incorporate exercise as part of a healthy lifestyle and this partnership will enable personal trainers to develop their skill set and pass their fitness knowledge on to members.”

Adam Kiani, PTA founder, added: “PT Academy has a genuine passion for fitness education and our tutors, mentors and assessors are amongst the best in the industry. As the leading gym operator in the UK, Pure Gym is the ideal partner to allow us to continue to roll out our personal training courses nationwide and provide new opportunities to students keen to break into the world of personal training.”

This year, Pure Gym has also announced corporate partnerships with TomTom and Tri SUP, the alternative triathlon series, and UK Running Events to help encourage active lifestyles.