A new facial bar has opened in Naples, Florida, US, offering express treatments for customers on any budget.

The Facial Bar concept created by entrepreneur Lydia Sarfati, is a way for spas and salons to offer quick spa services, while still delivering the feel of a full spa treatment to clients.

The new LeMasque Facial Bar offers a wide variety of treatments, priced at US$39.95 (£24.50, €29.50) for members, including facials for normal skin, ageing treatments, facial peels and facials for problematic or sensitive skin. LeMasque also offers body wraps and treatments for the eyes, lips, neck, hands and feet.

The brand has specially designed health drinks and an oxygen bar while also offering educational seminars that promote healthy living.

LeMasque memberships are available, priced at US$19.95 (£12.25, €14.75) per month and provide customers with 30 per cent discounts on all facials, 15 percent off products, exclusive monthly specials, and unlimited oxygen shots and beauty drinks.