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New franchise sites for Crunch

By Tom Walker    17 Jun 2011
Crunch Gym interior

US-based Fitness franchise Crunch has opened six new sites since the beginning of the year, with a seventh due to open this month.

Two clubs opened in California in January - in Sacramento and San Marcos - with the doors opening at new facilities in Beaverton (Oregon) and Norwalk (Connecticut) the following month.

A further site opened in Norwalk in April; Wayne, New Jersey, opened in May; and El Cajon, California, is scheduled to open this month. Meanwhile, Crunch has teamed up with well-known fitness operators Kirk and John Galiani to open 20-plus sites in the mid-Atlantic region.

The joint venture has already launched its first two clubs in Washington DC. Each club adheres to the Crunch ethos: making serious exercise fun by fusing fitness and entertainment.

The sites measure 1,485-1,860sq m (16,000- 20,000sq ft) with around 80 pieces of CV kit, plus resistance machines and free weights, from manufacturers including Precor, Star Trac and Freemotion. There's also a diverse group exercise programme.

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