Skincare brand Nivea is to open its second Nivea House spa in the emirate of Dubai.

The Nivea House will be located in the Dubai Mall beauty zone, part of the Dubai Downtown Project development, which will also include the Burj Dubai, reputed to be the world’s tallest tower.

This Dubai spa will boast a shopfront length of 98.4ft (30m). It will also have a separate grooming parlour for men.

The Nivea Haus concept was first launched by its parent company, Beiersdorf AG, in central Hamburg, Germany, in April 2006.

The Hamburg property is visited by 700 customers daily and, to cope with demand, the spa team was recently increased from 21 to 50 employees.

Each Nivea House includes full day spa services alongside the retailing of Nivea products and a men’s grooming area.

Beiersdorf AG’s CEO, Thomas-Bernd Quaas, said: “The central idea of the Nivea House is to familiarise the customers with the brand and products in an actual treatment situation combined with an individual consultation.

“We are now applying this model to the Arabian states and we are confident that our concept will go well in Dubai.”