A cosmetics company based in St. Johns, Newfoundland, Canada, has signed a major deal that will see its products distributed through more than 70 spas in China.

I.C. Spa, run by childhood friends Darlene McCarthy and LeeAnn Fleming, provides a sustainable, spa product brand designed to nurture and sustain mind, body, spirit and environment. Products from the Ossetra Collection are organic and have zero impact on the environment due to sustainable extraction.

The company offers iceberg water and natural products — like seaweed, sea cucumber and capelin caviar.

The new contract will mean a large increase in production for the company, who previously only catered to smaller spas. The contract will now see I.C. spa products distributed to 72 spas across Beijing, China, in a four-year supply deal.

The Ossetra line was launched through financial assistance from the provincial and federal governments, including a repayable loan totalling CA$210,000 (£125,000, US$204,000, €150,000) from the Atlantic Canada Opportunities Agency in 2010.

“We usually sail under the radar all the time, said McCarthy. “We’re the first Newfoundland professional skin-care company to export their line into the Asian market."