Tourism South East – in partnership with regional tourism organisations including South West Tourism, One NorthEast and Cumbria Tourist board – is co-ordinating a conference that seeks to raise professionalism in the tourism industry in time for London 2012 Olympic Games.

Hosting the world: Achieving world-beating customer service by 2012, will be held in Milton Keynes, Buckinghamshire, on 30 November and will include speakers in the tourism, training and skills from the UK and overseas.

Sue Gill, Tourism South East’s head of skills and training, said: “The London 2012 Games offers a once in a lifetime opportunity to raise our game in delivering customer service.

“Tourism businesses will be at the forefront of welcoming as many as a million visitors to the country and making their experience a memorable one will be key to repeat business and to maximising the reputation of the UK as a fantastic tourist destination.” Details: www.welcometoexcellence.co.uk