The Disney Institute is about to hold its first ever Customer Experience Summit, taking place next week between 22-24 August at Walt Disney World Resort in Florida.

The three-day event offers immersive learning opportunities within Disney’s parks where attendees will be able to gain behind-the-scenes and in the field experiences designed to enhance learning in customer service.

A number of top-level speakers have been lined up for the summit to share their insights, with Walt Disney World Resort president George Kalogridis, New Vacation Operations and Disney Cruise Line president Karl Holz, and senior vice president, Human Resources, ESPN and chief diversity officer, Paul Richardson, all scheduled to speak.

One of the highlights of the week will be an insight into the Disney Experience, where attendees can explore Disney’s core pillars of leadership, service and employee engagement.

Storytelling is also on the agenda, with the summit engaging participants and offering them a framework to understand changes and action required to affect positive change within their own organisations, using storytelling to put customer care at the centre of their operations through the message they offer.

“It’s critical for leaders of today’s organisations to understand that focusing on the customer experience is not just about improving the ‘customer service’ department, or function. It’s about paying extraordinary attention to the details of everything that happens before, during and after these service interactions – the holistic customer experience if you will,” said a Disney statement.

“The Disney Institute Customer Experience Summit is designed to inspire action. Not only will you participate in first-hand exploration of Disney business insights and best practices in service, employee engagement, and leadership, you will learn how these critical customer experience elements can be adapted and applied to your own customer interactions."