Boutique fitness franchise YourZone45 has secured investment and executive support from fitness industry specialists Mhairi FitzPatrick, Andy Kay and Jeremy Taylor.

The three new stakeholders will be working alongside YourZone45 founder, Chris Elms, to "develop the product and accelerate growth" throughout the UK and overseas.

Taylor was a co-founder of the LA Fitness group in 1994 and spent 11 years as its group operations director as the company grew to an estate of 65 health clubs.

After exiting LA Fitness, he acquired equity and took an executive role in The Health Club Collection, a privately owned business operating six individual clubs throughout London.

Kay and FitzPatrick have worked in partnership for more than twenty years, having launched, operated and sold businesses – including the venture capital-backed, premium health club operator 37° Health and Fitness. The two 37° clubs were sold in 2015-16.

“YourZone45 provides an exciting and affordable opportunity for people with the drive, ambition and commitment to succeed on their own – but who want to minimise their risk as a fitness entrepreneur by following a proven model and blueprint to operate their business," said Jeremy Taylor.

There are currently four YourZone45 franchises operating in the UK, with two more set to open by October 2018.

The YourZone45 model is based on delivering an instructor-led, "body-changing" 45-minute workouts. Using heart-rate technology, the workouts are designed to burn the maximum amount of calories, build strength, increase energy, surpass workout plateaus, tone and shape the body.