On the 10-year anniversary of being a public company, US franchise giant, Planet Fitness, celebrates strong second quarter results, reflecting the buoyant and growing American fitness market.

Year-on-year revenues increased by 13.3 per cent to US$340.9 million.

System-wide same club sales increased by 8.2 per cent to $1.4 billion.

Adjusted EBITDA increased US$20.1 million to $147.6 million.

During the period 23 new clubs were opened – 20 franchisee-owned and 3 corporate-owned clubs – bringing the estate to 2,762 at the end of June.

CEO, Colleen Keating, says she sees there is a massive opportunity ahead as consumers increasingly prioritise their health and wellbeing.

"Over the past decade, through a steadfast commitment to our mission and strategy, we've added nearly 14 million members, expanded our global footprint by more than 1,700 clubs, and established a presence in all 50 states and four additional countries,” she says.

“While we are proud of our accomplishments, we believe there is even greater opportunity ahead. As consumers increasingly prioritise health and well-being, Planet Fitness is well-positioned to meet this demand with our judgement-free, high-quality, and affordable fitness experience.”

Now in its fifth year, the High School Summer Pass is outpacing previous years and this week the company signed a binding agreement to sell its eight corporate clubs in California to a franchisee in the market. Keating says this delivers on the company’s “commitment to recycle capital where appropriate and demonstrating our commitment to our asset-light model."

The outlook for the rest of 2025 is new equipment placements of approximately 130 to 140 in franchisee-owned locations; around 160 to 170 new locations and system-wide same club sales growth of approximately 6 per cent (previously 5 per cent to 6 per cent.)

For the full year, it is expecting both revenue and EBITDA to be 10 per cent ahead of 2024.