RSG Group has announced plans to franchise its legacy brand, McFit, in order to tap into new markets internationally.

Formed in 1997, the 230 McFit clubs in Germany, Austria and Italy are all company owned.

The brand underwent a refresh in 2024.

RSG Group has experience of franchising with Gold’s Gym, which was acquired in 2020, with 507 franchised clubs.

“Over the past years, we've proven that we not only understand franchise systems, but can successfully scale brands worldwide,” says Jörg Fockenberg, VP strategy, expansion and franchise at the RSG Group.

“With the internationalisation of McFit as a franchise concept, we're taking the next logical step and opening our strongest European brand to new markets around the world.”

The company, which is known as a top end operator, has developed a comprehensive package of professional franchise tools designed to adapt flexibly to local conditions, ensure strong brand management, a consistent brand appearance and provide partners with all necessary tools for smooth studio setup and daily operations. 

“Our goal is to create a franchise system that offers partners maximum guidance, security and efficiency, while fully leveraging McFit’s unique brand strength,” says Dr Jobst Müller-Trimbusch, co-CEO of the RSG Group. “We want to empower entrepreneurs worldwide to continue the success story of McFIT in their own countries.”

The franchise concept is exclusively aimed at countries where the brand is not yet represented and the primary focus at this point is on recruiting master franchisees.