Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13986)           
UK only International

US research shows record numbers taking part in outdoor exercise

By Tom Walker    06 Jul 2023
Outdoor pursuits are attracting new crowds / Outdoor Industry Association
The number of people taking part in outdoor recreation in the US grew 2.3 per cent in 2022, reaching an all time record of 168.1 million
Outdoor pursuits are also attracting new crowds, with the participation rate for Hispanic people increasing from 34 per cent in 2015 to 56 per cent in 2022
The figures come from a report published by the Outdoor Industry Association and Outdoor Foundation
It shows that more than half (55 per cent) of the US population over the age of six now take part in outdoor exercise and activities

The number of people taking part in outdoor exercise and recreation in the US reached an all time record of 168.1 million in 2022 following year-on-year growth of 2.3 per cent.

The trend is reflected in activity across the physical activity sector, including health clubs and gyms, which are increasingly including elements of outdoor exercise – including retreats – in their programming.

A joint report, published by the Outdoor Industry Association (OIA) and Outdoor Foundation (OF), shows that more than half (55 per cent) of the US population over the age of six now take part in outdoor activities.

The vast majority of of outdoor activity categories (80 per cent) experienced participation growth in 2022, including sport climbing and skateboarding, with trail running (5.9 per cent), cycling (6.5 per cent), surfing (6.5 per cent), climbing (6.6 per cent), scuba diving (7.3 per cent), windsurfing (7.3 per cent) and skiing (8.5 per cent) all up.

Snowshoeing showed exceptional growth at 20.7 per cent, which could be partly explained by its popularity in the children's market (see below).

Outdoor pursuits are also attracting new crowds. According to the 2023 Outdoor Participation Trends Report, the participant base became more diverse in 2022 including increases in participation among black, Hispanic, and LGBTQIA+ people.

The Hispanic participation rate increased from 34 per cent in 2015 to 56 per cent in 2022, the highest participant growth rate for any single group.

In 2022, 61 per cent of LGBTQIA+ people of all genders participated in outdoor recreation. From 15.8 million in 2021, more than 18 million outdoor recreation participants identified as LGBTQIA+ in 2022.

Older people are more active outdoors as well. As recently as 2018, only 28 per cent of seniors (ages 55+) participated, but by 2022, the senior participation rate hit a record high of 35 per cent – the equivalent of one million more participants.

Hiking is the most popular outdoor activity, with 881,000 new participants in 2022, followed by running, cycling, fishing and camping.

Running has the highest average outings per participant at 54 per year. The average hiker heads to the trail six times per year.

Looking to future trends, the outdoor activity categories with the highest growth rates among children in 2022 were backpacking, snowshoeing, canoeing, climbing and off-road triathlon.

In spite of this growth, however, the number of outings per participant declined in 2022 for the first time since the start of the pandemic in 2020.

Americans made 11.8 billion outdoor recreation outings in 2022, but the frequency of participation is generally declining across outdoor recreation. In 2013, the average number of outings per participant was 84.6, while in 2022, it was down to 71.8 per participant.

Kent Ebersole, president of OIA, said: “Industry growth is dependent on attracting and retaining the 'core' and increasingly diverse 'casual' participant through innovation, valued sustainability practices and pursuing policies for increasing equitable access to the outdoors for everyone.”

Stephanie Maez, Outdoor Foundation's executive director, added" “While the growth in ethnic and racial diversity in the participant base is encouraging, we must strive to do better across the board.

"Outdoor participation should reflect the diversity of the U.S. population overall and currently, it does not.”

The 2023 report reflects data gathered during the 2022 calendar year and garnered a total of 18,000 online interviews consisting of people ages six and older.

The OF is the philanthropic arm of OIA, a nonprofit organisation dedicated to getting more people active outside, more often.

Read the report here.

Outdoor Industry Association  Outdoor Foundation 
Sign up for FREE ezines
Sports jobs

Swim Teacher

Everyone Active
Salary: Competitive
Location: Southampton

Swim Teacher

Everyone Active
Salary: Competitive
Location: Southampton

Fitness Manager

Everyone Active
Salary: Negiotable
Location: Southampton

Operations Manager

Everyone Active
Salary:
Location: Sutton

Contract Sales Manager

Everyone Active
Salary: £35,000 - £38,000pa - OTE £42,000+
Location: Bristol

Membership Advisor

Everyone Active
Salary: Competitive salary plus commission & benefits
Location: Lutterworth

Recreation Assistant/Lifeguard (NPLQ required)

Everyone Active
Salary: 9.50 ph
Location: Bristol

Team Leader

Everyone Active
Salary: Competitive salary, excellent benefits
Location: Southampton

General Manager

Everyone Active
Salary:
Location: Sheffield
recruiting with sports management

General Manager

Everyone Active
Salary:
Location: Sheffield

Swim Manager

Everyone Active
Salary: Competitive salary
Location: Stratford-upon-Avon

Sports Coach

Everyone Active
Salary: £20.00 - £25.00
Location: Hemel Hempstead

Sports Coach

Everyone Active
Salary: £20.00 - £25.00
Location: Berkhamsted

Swim Teacher

Everyone Active
Salary: Competitive
Location: Scarborough

Group Exercise Instructor - Aqua

Everyone Active
Salary: Competitive
Location: Aldershot

Swim Teacher

Everyone Active
Salary: Competitive
Location: Bristol
recruiting with sports management

Swim Teacher

Everyone Active
Salary: Competitive
Location: Stratford-upon-Avon

Activity and Wellbeing Instructor

Everyone Active
Salary: Competitive
Location: Stratford-upon-Avon

Swim Teacher

Everyone Active
Salary: Competitive
Location: Fareham

GP Exercise Referral Instructor

Everyone Active
Salary: £33,000pa + benefits
Location: Harrow

Duty Manager

Everyone Active
Salary: Competitive
Location: Bedminster
Swimming Teacher jobs  duty manager jobs  Team Leader jobs  Swim Manager jobs  general manager jobs  recreation assistant jobs 
More jobs

Company profile

Company profile: Taylor Made Designs
Taylor Made Designs offer health clubs a fully-managed end-to-end service. From garment design to sourcing, manufacture, storage & fulfilment, every step of the uniform creation process is taken care of
View full profile >
More company profiles

Featured Supplier

Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success.
View full details >
More featured suppliers

Property & Tenders

Location: Stratford, East London.
Company: Lee Valley Regional Park Authority
Location: Y Felinheli, LL56 4QN
Company: Newmark
Location: Newhaven, Sussex
Company: EiA Real Estate
Location: Tutbury Castle, Staffordshire
Company: Savills
Location: Oxford
Company: University of Oxford
More properties & tenders

Diary dates

21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
22-22 Oct 2026
QEII Conference Centre, London
More diary dates