Interactive digital fitness company Funxtion, which supplies virtual instructor technology in the form of giant mobile phone-shaped screens, is looking to grow its business in the UK, with two new appointments.

Jo Rich, formerly director of key accounts at Matrix Fitness, has been appointed head of UK Sales. Her background includes stints at Fitness First, LivingWell, Sona and Cybex International.

Matt Gleed will support Funxtion as master trainer. Gleed has more than 19 years' experience working with fitness brands, public and private operators, elite sports teams and educational institutes.

Both will be based in the UK but report to Raimo Treffers, director of international sales, who's based at Funxtion's head office in The Netherlands.

Funxtion technology is used by 700 gyms in 25 countries, its solutions include Funxtion Interactive, a cloud-based platform that has been designed to make functional training safer, more accessible and fun for users at all skill levels.

One module within FunXtion Interactive is an online coaching tool, which helps coaches plan day-to-day activity, workout schedules and nutrition plans for members, as well as creating new revenue streams through an add-on sales model.