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Sapca celebrates 20th anniversary with new branding

By Matthew Campelli    20 Feb 2017
Sapca has reverted from green and yellow branding to blue and red

Sapca – the Sports and Play Construction Association – has revamped its branding to celebrate its 20 year anniversary, and is gearing up to alter its governance structure.

The industry body, which has more than 200 members, has adopted red and blue for its branding, replacing its traditional yellow and green, after working with marketing firm CityDesk.

Chris Trickey, chief executive of Sapca, told delegates at its recent annual conference and dinner that the ramping up of its marketing and communication was priority in making the organisation stronger.

According to CityDesk managing director Michelle Leavesley, the branding was about becoming “more customer-centric” and focused on “getting a nation active” following the publication of Sport England’s new strategy, which places the emphasis on getting the inactive active.

Trickey also revealed that the Sapca board was “going to restructure to some degree”, with Eric page stepping down after six years as chair.

He said there was a plan to make board appointments more “skills driven”.

“We’re keen to have an external independent chair to take on the role,” he added. “It will help us move forward and help us have an effective a board as possible.”

Sapca  Chris Trickey  conference  branding 
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