PayasUgym, the online gym pass provider, has teamed up with British Military Fitness (BMF) as part of a concerted push into the outdoor training market.

BMF joins firms like One Element and Swift who have been recent outdoor training additions to the PayasUgym marketplace - a network of gyms and health clubs totalling more than 2,000 UK establishments. With more than 140 outdoor venues - 28 of these in London alone - BMF is one of the UK's biggest fitness class providers and the new deal marks a significant landmark in PayasUgym’s expansion into the outdoor sector.

BMF head of marketing Casey Williams said: “We are always looking for innovative channels and partners to work with to explore ways we can help more people get involved in health and fitness, particularly in the great outdoors. PayasUgym shares that ethos and we are looking forward to working with them with this in mind.”

Since launching in 2011, PayasUgym has quickly evolved in line with its expansion. The company recently launched an innovative new ‘Fitness Marketplace’ – enabling customers to search and choose gym passes, fitness classes and memberships from more than 2,000 gyms and health clubs across the country – while it has also recently announced plans to begin trialling Bitcoin payments across its network.