Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13978)           
UK only International

More women swimming as rethink over classes sees numbers triple

By Rob Gibson    21 Nov 2017
Since January 2016, the number of women taking part in swimming sessions at 20 Serco leisure centres has grown from about 150 a week to nearly 500 / Shutterstock
We know fears over body image or swimming ability can be major barriers stopping some women from taking up swimming, so we wanted to do everything we can to create an environment where women can feel comfortable
– Kate McKnight, head of aquatics, Serco Leisure

Women-only swimming sessions could hold the key to improving numbers, according to an initiative by leisure centre operator Serco.

The number of women taking part in sessions at the operator’s facilities has more than tripled over the past two years, following the introduction of women-only classes to deliver a more comfortable experience.

Serco introduced the classes at 20 of its leisure centres across England in support of the This Girl Can Swim campaign, part of the nationwide This Girl Can campaign led by Sport England aimed at encouraging women and girls to be more active and participate in sport.

The number of female swimmers fell by more than half a million between 2005-6 and 2015-6 according to Sport England’s Active People survey – over twice the fall seen among men.

However, since Serco introduced women-only classes in January 2016, the number of women taking part has grown from approximately 150 a week to nearly 500.

It reported that 25 per cent of swimmers who have joined the classes have never swum at the centres before and 54 per cent have not swum in the past six months.

“We know fears over body image or swimming ability can be major barriers stopping some women from taking up swimming, so we wanted to do everything we can to create an environment where women can feel comfortable,” said Kate McKnight, head of aquatics at Serco Leisure.

“Some of the changes are very small but they’ve had a really big impact. For example, many women have told us that the poolside robe and towel hooks have made a huge difference, as they used to dread the walk to the pool from the changing rooms.

“The feedback has been fantastic and we’re really pleased more women are taking up swimming as a result.”

Other changes included offering free flip-flops for women who do not want to walk barefoot, employing female poolside assistants to help nervous swimmers relax, and giving tips on exercise and technique.

Swimming  Sport England  Serco  Kate McKnight  Serco Leisure  This Girl Can 
Sign up for FREE ezines
Related news
Sports jobs

Swim Teacher

Everyone Active
Salary: Competitive
Location: Bristol

Customer Service Advisor

Everyone Active
Salary: Competitive
Location: Gainsborough

Swim Teacher

Everyone Active
Salary: Competitive
Location: Stratford-upon-Avon

Activity and Wellbeing Instructor

Everyone Active
Salary: Competitive
Location: Stratford-upon-Avon

Operations Manager - Brentwood School Enterprises

Brentwood School Sports Centre
Salary: £32,000 - £34,000pa + pension + benefits
Location: Brentwood

Fitness Manager

Everyone Active
Salary: Negiotable
Location: Crawley

Swim Teacher

Everyone Active
Salary: Competitive
Location: Fareham

GP Exercise Referral Instructor

Everyone Active
Salary: £33,000pa + benefits
Location: Harrow

Duty Manager

Everyone Active
Salary: Competitive
Location: Bedminster
recruiting with sports management

Duty Manager

Everyone Active
Salary: Competitive
Location: Stratford-upon-Avon

Duty Manager

Everyone Active
Salary: Competitive
Location: Wythenshawe

Recreation Assistant (Dry Site)

Everyone Active
Salary: Competitive
Location: Market Rasen

Team Leader (Dry Site)

Everyone Active
Salary: Competitive salary, excellent benefits
Location: Market Rasen

Community Activator Coach Apprentice

Everyone Active
Salary: 16,686
Location: Stowmarket, Suffolk

Activity and Wellbeing Coordinator

Everyone Active
Salary: 27,635
Location: Stowmarket
Swimming Teacher jobs  duty manager jobs  Team Leader jobs  Swim Manager jobs  general manager jobs  recreation assistant jobs 
More jobs

Company profile

Company profile: PSLT Ltd
PSLT offer a range of new and refurbished fitness equipment being the UK supplier of DHZ equipment and the SPLAN Fitness Mirror, in addition we offer maintenance, repair and on site upholstery service nationwide, with a network of engineers in fully equipped vans to enable a first time fix wherever possible.
View full profile >
More company profiles

Featured Supplier

Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer.
View full details >
More featured suppliers

Property & Tenders

Location: Stratford, East London.
Company: Lee Valley Regional Park Authority
Location: Y Felinheli, LL56 4QN
Company: Newmark
Location: Newhaven, Sussex
Company: EiA Real Estate
Location: Tutbury Castle, Staffordshire
Company: Savills
Location: Oxford
Company: University of Oxford
More properties & tenders

Diary dates

21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
22-22 Oct 2026
QEII Conference Centre, London
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
More diary dates