US longevity franchise Serotonin Centers has expanded its footprint with a second Florida location in Winter Park. The brand will open three additional private member clubs in Orlando within the next year.

Named after the hormone which stabilises feelings of wellbeing and happiness, Serotonin's anti-ageing concept intersects the expertise of both medical practitioners and health coaches in a concierge ecosystem to help slow down the human biological clock.

Serotonin is the brainchild of Eric Casaburi, fitness industry figure and founder of low-cost fitness franchisor Retro Fitness – a national fitness brand with more than 150 gyms open in 17 states.

Serotonin’s programming is underpinned by four modalities; Hormone Restoration, Aesthetic Enhancement, Weight Control and Immunity Recovery. Therapies used include hyperbaric oxygen therapy, IV drips, LightStim bed treatments, supplement courses of Serotonin Nutraceuticals, InBody Composition scans and more.

There are currently four Serotonin centres open in the US, with a further 26 in development.

At the helm of the new Florida location is Anti-Aging Holdings, an Orlando-based investment group focused on anti-ageing and healthcare of which Casaburi is a leading stakeholder.

He said: "It's with great excitement that we announce the opening of the Winter Park location.

"Serotonin was born in Windermere, Florida, and now, we continue expanding and allowing more Floridians to lead longer and more fulfilling lives through the aid of our first-of-its-kind concept.

"In the last few years, people have been taking their health into their own hands and have been proactive in improving their health through preventative measures.

"This new franchise location will help guide those seeking a healthier lifestyle with personalised expertise from our team of practitioners. We can't wait to help people feel their best by providing them with a goal-oriented roadmap toward an improved healthspan."