A progressive shirt has been developed enabling fans to experience the same sensory sensations as athletes in real-time during games and contests.

The Alert Shirt has been designed by socially-driven technology company Wearable Experiments (We:eX) for Australian television company Foxtel.

We:eX has merged hardware, software and apparel design for the Alert Shirt, with the product bringing together these elements with real-time sports data, which is transmitted via a Bluetooth smartphone app to a set of electronics embedded within the jersey.

The Alert Shirt converts the data it receives from the app into powerful sensations that simulate live sports action, allowing fans to gain a sensual experience based on what is happening when athletes or sportsmen and women participate in events.

“Wearable technology must be intuitive and seamless within our daily lives, enhancing our life experience while connecting us to other people and the world at large. Our new product is a major first step in the right direction,” said Billie Whitehouse, Designer and Director at We:eX.

“Alert Shirt is about connecting humans across vast distances and bringing the emotions, frustrations and joys of the active game to life in a way that we've never been able to experience before."