Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13744)           
UK only International

Sportivate project engages 10,000 inactive young Londoners

By Matthew Campelli    05 Apr 2016
Targeting schemes and marketing to specific groups has helped boost participation numbers

More than 10,000 inactive young Londoners have taken part in physical activity since April 2015 in projects funded by Sportivate, Sport England’s £56m youth engagement programme.

Overall, 21,378 capital-dwellers aged 14 and 25 have been involved with activities over the past 12 months (11,378 were already deemed to be active), exceeding the initial target of 15,200 in January 2016.

Working in collaboration with support network London Sport, Sport England maximised its reach, particularly among hard-to-reach groups, by signposting projects and prioritising funding for inactive groups.

Indeed, more than 60 per cent of the 21,378 participants were female, while 58 per cent were from non-white backgrounds – traditionally groups which have lower than average physical activity participation levels.

In addition, London Sport was able to provide all projects involved with marketing tools aimed at particular groups, specifically targeted to youngsters who were either uninterested, functionally interested or positive about physical activity.

Unconventional sports and delivery methods were also used to try and stimulate activity in hard-to-reach areas of society. For example, an online yoga platform was trialled which allowed coaches to reach participants through a streaming service.

“To reach this milestone, particularly engaging over 10,000 previously inactive young people, has been a fantastic effort, but we are still aware that there is more work to do to ensure that physical activity and sport are embedded into young Londoners’ everyday lives,” said Chris Anderson, London Sport youth participation manager.

London Sport has an overarching target of getting one million more Londoners active by 2020.

Sport England  Sportivate  London Sport  participation  London 
Sign up for FREE ezines
Related news
Sports jobs

Duty Manager

Everyone Active
Salary: Competitive
Location: Middlesbrough

Duty Manager Golf and Athletics

Active Luton
Salary: £30,027pa + non-contrib pension + benefits
Location: Stockwood Park Golf Club, London Road, Luton, UK

Leisure Centre Duty Manager

Uppingham School
Salary: £24,687.57pa + pension + health care + benefits
Location: Uppingham, Oakham, UK

Leisure Supervisor (Development)

City University of London
Salary: £32,982 - £37,099pa + excellent pension and benefits
Location: London, UK

Recreation Assistant (Dry Site)

Everyone Active
Salary: Competitive
Location: Market Rasen

Party Leader

Everyone Active
Salary: Competitive
Location: Gainsborough

Cleaning Assistant

Everyone Active
Salary: Competitive pay rates
Location: Gainsborough

Duty Manager

Everyone Active
Salary: Competitive
Location: Gainsborough

Duty Manager

The Pickaquoy Centre
Salary: £30,000pa + local Govt pension + attractive benefits package
Location: Kirkwall, UK
recruiting with sports management

Centre Manager (Leisure)

Exeter City Council
Salary: £40,221 - £42,403pa + pension + benefits
Location: Exeter, UK

Director of Operations

Active Luton
Salary: £61,000 - £64,000 + exceptional pension + excellent benefits
Location: Luton, UK

Fitness Motivator

Everyone Active
Salary: Competitive
Location: Lutterworth

Recreation Assistant/Lifeguard (NPLQ required)

Everyone Active
Salary: 9.50 ph
Location: Lutterworth

Recreation Assistant

Everyone Active
Salary: Competitive salary
Location: Wigston

Swim Teacher

Everyone Active
Salary: Competitive
Location: Shipston-on-Stour

Swim Teacher

Everyone Active
Salary: Competitive
Location: Shipston-on-Stour
recruiting with sports management

Chief Executive Officer, Mount Batten Centre

Mount Batten Group
Salary: c£65,000pa + pension + benefits
Location: Plymouth, UK

Swimming Teacher

Everyone Active
Salary: Competitive rates of pay
Location: Rickmansworth, UK

Swimming Teacher

Everyone Active
Salary: Competitive rates of pay
Location: Watford, UK
Swimming Teacher jobs  duty manager jobs  Team Leader jobs  recreation assistant jobs  Swim Manager jobs  general manager jobs 
More jobs

Company profile

Company profile: ukactive
ukactive is the UK’s leading not-for-profit membership body for the physical activity sector, bringing together more than 4,000 member organisations and partners in our shared ambition to get More People, More Active, More Often.
View full profile >
More company profiles

Featured Supplier

Sue Anstiss' Game Changers podcast headed for Elevate 2024
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game Changers Podcast with Sue Anstiss, CEO of Fearless Women.
View full details >
More featured suppliers

Property & Tenders

Location: Loughton, IG10
Company: Knight Frank
Location: Grantham, Leicestershire
Company: Belvoir Castle
Location: Verwood, Dorset
Company: AVISON YOUNG
Location: Hall Place House, Bexley, DA5 1PQ
Company: London Borough of Bexley
Location: 15 Concessions across the nation's forests
Company: Forestry England
More properties & tenders

Diary dates

10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
08-08 Jun 2024
Worldwide, Various
More diary dates