Brunswick Corporation has appointed Jaime Irick as president of the Fitness Division.

Irick will succeed Christopher Clawson, president of Life Fitness, who is leaving the company. Irick has taken up his new role “with immediate effect” and will report directly to Brunswick CEO Mark Schwabero.

He joins Brunswick following 14 years at General Electric (GE), where he most recently was chief commercial officer for Current, Powered by GE.

During his stint at GE, he worked across several business units anIrick to lead Brunswick’s burgeoning fitness armd served in a variety of roles of increasing responsibility, including corporate strategy and sales.

Graduating from the United States Military Academy at West Point, Irick is a qualified Airborne Ranger. He earned his MBA from Harvard Business School.

“Representing roughly 20 percent of Brunswick’s sales with leading products and brands in the global commercial fitness market, our fitness segment has grown in importance both within the company and the fitness industry,” Brunswick CEO Mark Schwabero said.

Brunswick has completed a number of high-profile acquisitions of fitness brands over the past 12 months – including Germany-based Indoor Cycling Group, equipment supplier Cybex International and active ageing specialist Scifit.