Once-a-week exercise model unveiled
The message that we should all do five sessions of vigorous exercise a week is entirely counter productive, claims health club chain Esporta after conducting a three-year review of the government’s physical activity initiatives.
Mark Talley, Esporta’s head of fitness, said: “Although programmes such as Everyday Sport are welcome, they are undermined by the constant repetition of the five-a-week message, which strikes most inactive people as an unmanageable shift in behaviour and lifestyle.”
Consequently, the group has developed the Esporta Activity Engagement Model, which recommends just one session of physical activity per week for new members in the first two months.
Designed for relatively inactive individuals, the model involves three consultations – which could be carried out by a fitness instructor, nurse, teacher or even a friend – over this period.
Esporta plans to present its model to the Department of Health and the DCMS over the coming weeks.
“We are on a mission to eradicate the five-a-week message from national, regional and local campaigns,” said Talley.
Exercise Referral Instructor
Epping Forest Keeper (countryside Ranger)
Aquatics Officer - dual site
Fitness Manager
Climbing Activities and Wellbeing Coordinator
Strategic Manager Leisure Partnerships and Health
Centre Manager - dual site
Centre Manager - dual site
Activity & Wellbeing Leader
Chief Executive Officer
Swimming Teacher
Swimming Teacher
Company profile
Featured Supplier
Property & Tenders
Company: Cotswold Lakes Trust
Company: Knight Frank
Company: Belvoir Castle
Company: London Borough of Bexley
Company: Forestry England