A new service called Find My Workout has been launched in London to help gyms and health clubs increase footfall and fill places at exercise classes.

The online service allows users to sign up to classes online on a pay-as-you go basis. Each gym or studio taking part has its own profile page, searchable by location and the types of classes it offers.

Clubs can include class descriptions, images, videos and user-submitted reviews on their personalised page to entice people to sign up.

According to Sean Parry, Find My Workout's co-founder and business development director, the company is looking to expand and has so far partnered with 55 health clubs, most of which are independently-owned single site operators.

"We don't currently partner with the high-street chains, but may consider this in the future. Our focus has been on getting users in touch with specialist clubs - if you want to go to do pilates, you should go to a pilates studio.

"We are targeting 100 gyms and 2,000 classes for the London area in the near term. At the same time we will be expanding into other major UK cities - with an initial target of 50 gyms per non-London city."

The business model is based on a commission structure, so gyms do not pay any fixed fee or subscription fee. Parry says this makes it attractive to clubs as unless the website brings new business, the clubs don't have to pay a penny.

Find My Workout is wholly owned by Parry and business partner Steffan Roughsedge. For more info, click here for www.findmyworkout.com.