Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13754)           
UK only International

Demand for midscale and budget hotels continues to exceed supply in Casablanca

By Helen Andrews    23 Jun 2014
A US$500m (€368m, £294m) development of the waterfront, to include luxury hotels and apartments, is expected to attract visitors to Casablanca / Shutterstock / Karol Kozlowski

Demand for midscale and budget hotels is continuing to exceed supply in Casablanca, Morocco, according to a new report by global hotel consultancy HVS.

Four and five-star hotels make up over 50 per cent of the total room capacity, leaving the economy segment – particularly branded budget hotels – under-represented.

From 2006-2013 hotel supply in Casablanca grew at a rate of 6.6 per cent with both room and bed capacity expanding at a similar pace yet demand for one and three-star properties grew by over 15 per cent.

“The three-star segment in Casablanca has seen the fastest growth in terms of rooms capacity, of almost 12 per cent, while the two-star segment makes up just under seven per cent of the total room capacity,” said report co-author Veronica Waldthausen, an associate at HVS London.

The situation is likely to improve somewhat as new supply comes on-stream, but there is still significant development opportunity in the economy sector in Casablanca,” Waldthausen added.

In 2010 Casablanca experienced a boom in tourism, but things stalled in 2011 as the Arab Spring affected the image of Northern Africa. Even so, Casablanca’s reputation as a financial and economic hub recovered at a faster pace than other destinations in Morocco.

“Overall the outlook for Casablanca remains positive and growth in most hotel segments is expected,” said report co-author Sophie Perret, director of HVS London. “It is one of the most established countries in North Africa, and as such the hotel sector should be able to reap the benefits from its stable image and close proximity to Europe.”

Investment in the city’s infrastructure – as part of the country’s Vision 2020 project to double tourism levels to 16-20 million by 2020 – includes the construction of Casanearshore Park, hotel and office space for 100 multinational companies.

The 350km (217 miles) high-speed rail line from Casablanca to Tangier, the first of its kind in Africa, is expected to be up and running next year, while a US$500m (€368m, £294m) development of the waterfront – to include high-end retail space, a business centre, hotels and luxury apartments – is also expected to attract visitors.

HVS also states that conference business has increased due to the opening of the 5,000-delegate Palais des Congres.

Sign up for FREE ezines
Related news

Company profile

Company profile: Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than 40 years and our products and services span all major categories, including cardio, strength, functional fitness, group training, and connected solutions.
View full profile >
More company profiles

Featured Supplier

CoverMe Fitness launches in Australian market
CoverMe Fitness, the studio management app for the fitness industry, has launched in Australia, with industry veteran Tony Zonato as managing director for the region.
View full details >
More featured suppliers

Property & Tenders

Location: Cleveland Lakes, Wiltshire and Gloucestershire
Company: Cotswold Lakes Trust
Location: Loughton, IG10
Company: Knight Frank
Location: Grantham, Leicestershire
Company: Belvoir Castle
Location: Hall Place House, Bexley, DA5 1PQ
Company: London Borough of Bexley
Location: 15 Concessions across the nation's forests
Company: Forestry England
More properties & tenders

Diary dates

03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
20-22 Sep 2024
Locations worldwide,
More diary dates