AED700m investment in Ferrari World to bring visitors to Abu Dhabi
Yas Island’s Ferrari World is receiving investment of AED700m (US$190.6m, €178m, £153m) for developments of new rides and experiences, including its landmark “Turbo Track”, which will snake out from the heart of the iconic structure through its roof.
Yas Island owner Miral is making the investment as it targets more visitors for Abu Dhabi in the midst of a wider push for overseas tourism.
Turbo Track – which will reach speeds of 102kmph (63.3mph) and climb 62m (203.4ft) will open in March – with recently-released images showing the ride climbing up out from the middle of the Ferrari World building, entering the Yas Island skyline.
In addition to Turbo Track, a Ferrari car simulator will be added to the park, with a total of four new rides to be added by the end of this year and a further four in 2018, bringing the total up to 43.
In October Yas Island announced plans for a rebranding, with a new business strategy and brand identity to establish the development as “the world’s ultimate leisure destination.”
Yas Island’s development first started in 2006, initiated by Abu Dhabi-based Aldar Properties, with the aim of turning the island into a multi-purpose leisure, shopping and entertainment centre.
The project recently broke ground on a US$1bn (€919m, £820m) Warner Bros theme park – the latest in a series of major developments to be operated by Farah Leisure, which include the already established Ferrari World and Yas Waterworld.
In December SeaWorld announced plans to open its first orca-free theme park by 2022, with the location also set for Yas Island.
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