Tottenham Hotspur FC has signed a £34m shirt deal with Mansion, the Gibraltar-based gaming and entertainment group.

The four-year contract will be effective as of 1 July this year and coincides with the launch of Spurs’ new Puma kit.

Daniel Levy, chair of Tottenham Hotspur, said: “Mansion represented the best partnership opportunity for Spurs in commercial terms.”

According to the club, Mansion will partner the club across a wide range of commercial activities including the extension of the club’s brand into Asia and other international markets.

The partnership also intends to launch a co-branded internet gaming site.

David Kinsman, Mansion’s chief operating officer, said: “We looked at five or six clubs before deciding to focus on Tottenham Hotspur. This club has a long and successful history, great traditions and a wonderful brand.” Details: www.tottenhamhotspur.com

Mansion chief operating officer David Kinsman and Tottenham head coach Martin Jol