Tennis star Ana Ivanovic has partnered with a team of investors and entrepreneurs to launch what has been dubbed ‘Uber for personal trainers.’

The world No.7 – who bowed out of Wimbledon last week – is a co-owner of trainers4me.com, a new digital platform which provides exercise enthusiasts with immediate access to thousands of trainers across the globe. Like taxi-ordering app Uber, trainers4me.com aims to “revolutionise the consumer experience” in the physical activity sector.

The development marks the latest example of technologies being applied to the fitness industry, having enjoyed success in other sectors. Last week saw Les Mills announce the launch of its new ‘On-Demand’ streaming service, which this magazine dubbed “Spotify for fitness classes,” while booking platform upmysport has also sought to provide a portal connecting consumers with exercise professionals.

Ivanovic has teamed up with internet entrepreneur Marko Filej and former Wall Street professional Alexander Tamarkin to bring the trainers4me.com concept to market. It will aim to help consumers connect to personal trainers and sports coaches, anywhere in the world, with Filej outlining ambitions to become “the next Airbnb in the world of sports.”

“The aim of trainers4me.com is to build a worldwide community of sports lovers by delivering the easiest and most cost-effective way of finding a top-class personal trainer or instructor anywhere in the world,” said Ivanovic.

“We provide instructors in almost every sport imaginable from golf to kite surfing.”

Ivanovic is not the only tennis star seeking to net profits away from the court. Former Wimbledon champion Andy Murray recently announced a new partnership with London-based equity crowdfunding platform Seedrs, which will see the Scot advise on health, sport and wearable tech, as well as investing in start-ups.