The Association of Fitness Studios (AFS) is encouraging fitness businesses to take part in a study which looks to chart the global state of the fitness studio industry. The Annual Fitness Studio Operating & Financial Benchmarking Study, now in its second year, will collect key operational and performance data about studio businesses and study the economic impact of the growing market.

AFS has partnered with fitness brand insights and research specialist ClubIntel, which will gather the data – such as number of members, pay for various job titles and revenue – confidentially from operators. The information will then be made available in a comprehensive report on the global fitness studio market.

Josh Leve, CEO and founder of AFS, said: “The boutique market is comprised of more than 100,000 businesses and, at AFS, one of our biggest priorities is conducting on-going market research to uncover best practices for the fitness studio community. Being able to provide our members with reliable data – specific to marketing, financial and key operational benchmarks – allows our members to optimise their performance, reduce their risk and find the strategies that produce results.“

ClubIntel co-founder Stephen Tharrett added: “At ClubIntel we work with various industry-based associations to help them understand the dynamics of their industry and provide insights that will allow their member businesses and the industry as a whole to prosper and grow. The 2016 Operating and Financial Benchmarking Study will provide studio operators with valuable insights and data that will allow them to more effectively and profitably build their business.”

All the businesses which complete the survey will receive a free copy of the research report.

To take part in the study, click here.