Skincare brand Dermalogica has announced Louise Lupton as new UK sales director.

Lupton brings 22 years’ experience to the role, seventeen of them spent within the hair and beauty sector at L’Oréal, working on brands such as Decléor and Vichy.

She began her career with L’Oréal as product manager and worked her way through a number of roles, including London area manager and national account manager.

Lupton commented: “My passion is co-creation and collaboration, which is what pulled me towards Dermalogica, a people-first brand – they put professional skin therapists at the heart of all they do.”