Industry figure, Rainer Bolsinger, has recently been appointed chief sales officer and chief marketing officer for artofcryo.com, a new division of L&R Kältetechnik GmbH & Co. KG.

L&R has a 30-year history with -110°C solutions and has been building, installing, and servicing whole body cryo systems for over 25 years for a leading brand.

According to the company, 2020 marked the right time to go directly to the market and thus it launched the new artofcryo.com division to become closer with customers and push innovation on products, treatment and services to the next level.

The new division provides electric whole body cryo solutions, unique certified treatment software and authorised staff training. It offers the Vaultz whole-body cryotherapy chamber model, which is available in three different types.

He said: “L&R understands the technology, how to create innovative products and offer environmentally friendly options. It not only offers whole refrigeration and electric installation for specific solutions but also provides in-house programming and manufactured control cabinets."

Bolsinger continued: “We’re very happy to also announce our exclusive collaboration with ProCcare, the most advanced certified whole body cryo software provider. Its technology allows us to offer individualised treatments for each Vaultz model depending on personal physical values, thermal perception and treatment aim.”

artofcryo.com offers solutions for a range of sectors, including beauty and wellness, sport and fitness, health and prevention and lifestyle, as well as exclusive technology for customers with a professional medical or sports science background.

The treatment software allows operators to select protocols within all the aforementioned domains.

In addition, the new division is offering authorised courses to train people how to become certified ‘whole body cryo operators’, along with ‘whole body cryo experts’ for those with a scientific or medical background.