Functional training equipment provider Stroops has appointed Nadiem Alawar as vice president of global sales and business development.

Alawar will be heading up and building Stroops’ current global sales team to expand the company’s worldwide reach in equipment, education/programming and business development.

With more than 18 years’ fitness industry experience, Alawar has worked for a wide range of well known international companies. He has formerly held the positions of VP of international sales and business development at Mad Dogg Athletics, as well as international sales director at both TRX and Balanced Body.

Shon Harker, president of Stroops, said: “I am confident that Nadiem’s extensive experience in global sales, education and business development will explode the awareness of our evolutionary training technologies, utilising our innovative functional movement products throughout the world.”