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easyGym opens flagship club on Oxford Street

By Tom Walker    03 Jul 2013

Budget fitness chain easyGym has opened a new flagship club on Oxford Street in the heart of London.

The 26,000sq ft (2,415sq m) club is the company's eighth and the largest yet.

Facilities include more than 200 exercise stations, a large functional training zone, an extensive free weights area and group exercise studios.

Equipment has been supplied by Precor and Escape Fitness and includes 113 units from Precor's Networked 880 Line as well as a wide range of Icarian kit.

The club's functional training space - entitled Freedom Zone - has a selection of core bags, ViPR, TRX and kettle bells among others.

Monthly memberships at the club will start at £19.99.

easyGym CEO Paul Lorimer-Wing said: "We're challenging the conventions of both the budget and the premium gyms in the same radical way that its sister brand easyJet transformed air travel.

"Our secret is giving freedom to do more at prices that just knock people out, they're so reasonable."

easyGym has announced plans to open 50 new clubs over the next few years.

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