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JD Gyms poised for growth

By Kate Cracknell    24 Nov 2014
An artist's impression of the first JD Gym in Hull

Retail megabrand JD Sports, which announced its entry into the gym market with the launch of its new JD Gyms brand in early 2014, has outlined plans for expansion in 2015.

Due to launch its second club in December 2014 in Liverpool city centre - within a Grade II listed three-storey property – the growing chain expects to open a further two sites in Q1 2015.

"Following this, we're looking to roll out further sites for the next year. However, we're also open to expansion through acquisition," said JD Gyms MD Alun Peacock.

JD Gyms will generally be 15,000 to 35,000sq ft sites located in high population centres, with a variety of equipment from different manufacturers rather than a reliance on one as part of a ‘best in class’ strategy.

"For the time being, the gyms will not be located within JD Sports stores, but this is not ruled out," added Peacock. Memberships will cost between £15 and £20 a month, with innovative décor using retail shop fitting experience, and a big emphasis on group exercise, with a dedicated main studio, group cycling studio and gym floor-based programme.

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Company profile: Everyone Active
Everyone Active's aim is to get communities active, engaged and entertained through our wide-ranging activities and services that include, sports, coaching, culture, events, health and happiness. We manage a vast range of indoor and outdoor facilities including swimming pools, spas, sports halls, squash courts, studios, fitness suites, climbing walls, cafes, golf courses, athletics stadia and sports pitches.
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