Massage and skincare franchise Hand & Stone has partnered with US soccer star Carli Lloyd, who will be featured in new Hand & Stone advertising, will support the brand’s social media efforts, and will make limited personal appearances for the company in a deal that extends through 2017.

Lloyd is a midfielder who currently plays for the Houston Dash in the US National Women’s Soccer League and the United States Women’s National Soccer Team. She is a FIFA Women’s World Cup winner and two-time Olympic Gold medalist, scoring the gold medal-winning goals in the finals of the 2008 Summer Olympics, the 2012 Summer Olympics, and the 2015 FIFA Women’s World Cup, where she was awarded the Golden Ball as the best player.

“We are extremely excited to have Carli on our team,” said Todd Leff, president and CEO of Hand & Stone. “She has dedicated herself to promoting a healthy lifestyle, and regular massage is an important part of her training. Carli has also been a member with Hand & Stone since 2012, and has used her membership throughout the country.”

Hand & Stone is projected to surpass US$188m (€177m, £124m) in systemwide sales for the year, up from US$125m (€117m, £82m) in 2014. The company expects to open another 60 locations in 2016.

“I’m so excited to be partnering with Hand & Stone,” said Lloyd. “I firmly believe that they are the best massage and facial spa franchise in the country. Massage is a very important part of my training, and I try to get massages at least twice a week so that I can perform at the highest level.”