London’s FaceGym, a facial exercise and skincare studio started by spa consultant and Spa Junkie columnist Inge Theron and located in fabled department store Selfridges, has launched FaceCamp, a seven-day “bootcamp” programme for skin.

The programme is in partnership with juice brand The Juicery, as well as whole food and organic supplement company WelleCo, founded in part by supermodel Elle Macpherson.

FaceCamp offers seven-day programmes that combine FaceGym’s facial treatments – such as HD3D skin sculpting, under eye boosters and clear lift lasers – with juice recipes and smoothies from WelleCo and The Juicery in five targeted packages.

The packages include options designed to tackle Phone Face, Winter Face, Sugar Face, Fat Face and Frow Face. The Juicery’s juices and smoothies are blended with WelleCo supplements and tailored to each specific face concern, as are FaceGym’s treatments.

FaceGym is expanding across the UK and into the US, adding five new stores over the next 24 months, said Theron. The concept is available for both hotels and department stores.