Facial treatment and skincare firm FaceGym, founded by spa consultant and Spa Junkie columnist Inge Theron, has opened its first flagship studio in London.

Spread over two floors and based in the city’s affluent Chelsea district, the new studio offers a range of non-invasive facial treatments using a mixture of facelifting techniques and technological solutions, including lasers, ultrasound, radiofrequency and cryotherapy.

“The creation process has been a wonderful trip down memory lane, looking at old-school remedy and amazing DIY recipes used by the sirens of the seventies," Theron told Spa Opportunities. "We have updated the magic with a potent dollop of science, powerful new ingredients and guaranteed efficacy.”

Until now, FaceGym has operated out of the Selfridges department store in London’s West End and Neville, a hair and beauty salon in the city’s Belgravia area. Its USP is in its facelift and ‘facial workout’ techniques, which it describes as “ultimate natural face lift” using “vigorous knuckling movements and high energy whipping strokes to stimulate blood circulations, collagen production and cell renewal to lift, tone and tighten the face.”

The new flagship studio offers these types of treatments as well as a mixologist-led skincare bar, which will incorporate an “open beauty lab” concept using natural ingredients, vitamins and probiotics to blend personalised solutions for clients.

Also available are three signature ‘FaceGym Pods’ that can incorporate clients’ bespoke skincare blends, as well as the aforementioned technological solutions.

The lower floor of FaceGym’s new flagship houses an industry hub, or ‘How-to Studio’, set up for interviewing industry influencers, hosting educational workshops and events.