Industry veteran Barry White has left his position as group director of spa for Langham Hospitality to start his own consulting business, the eponymously named White Living.

“After 12 years, I felt it was the right time to bring my passion, creativity and vast experience of the industry to a new audience,” said White.

Based in Hong Kong, White Living provides consultancy, management, recruitment and product distribution, and White said he’ll bring his experience and knowledge from his years with Chuan Spa to help customers differentiate themselves.

“My time with Langham and the development of Chuan Spa – which is one of the best global spa and wellness brands – gave me the opportunity, in the early years, to work as a ‘start-up’ mentality – developing the brand, defining what it represented, finding it identity and making mistakes along the way,” said White. “As the brand stabilised, I was able to shift focus and transformed the business into a commercially sustainable business.”

White Living has been appointed lead consultant to provide a turnkey solution for the development of a new wellness facility at Pesona Alam Resort & Spa in Indonesia.

Situated on 45 hectares of land dominated by pine forest, the resort has been open for two years, but plans to expand with a dedicated wellness facility, with an expected date of completion in mid-2018.

White Living also has been named the distributor for skincare brand Subtle Energies in the Philippines and selected projects in Asia.

And White is also developing the White Living Brand, which will include spa, clinical spa, personal training, alternative therapies, exercise, a farm-to-table cafe concept, family and senior wellness programmes, and wellness and technical education, all with a community-based focus in terms of support, employment and supplies.