Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13969)           
UK only International

Merlin could pull plug on Shrek’s Adventure roll out

By Alice Davis    06 Mar 2017
Shrek's Adventure London is an immersive, actor-led 90-minute experience

It’s almost a year since Universal’s parent company Comcast acquired DreamWorks, and now Merlin Entertainments boss Nick Varney has to decide what to do with its Shrek’s Adventure midway.

DreamWorks IPs include Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon, characters and worlds that translate well into themed entertainment environments. But since Merlin partnered with DreamWorks, Universal swooped in with its US$3.8bn (€3.6bn, £3.1bn) buyout.

Varney said in an earnings call that he had met Universal in January and that there were no concerns about them seeing out the standing contract with DreamWorks, which was for six Shrek’s Adventure midways globally, the first of which opened in London in 2015.

“We were pleased with the London attraction and it’s doing well,” Varney said. “What we don’t have from Universal is a guarantee that beyond these six we can continue to roll out more. And so right now we are assessing whether we are going to do the other five, whether we are going to switch to another IP or, basically, selectively do ones in big city centres where we think they’d do well.”

Varney added that the relationship is positive and that Comcast could well still be contemplating what to do with the DreamWorks acquisition going forward. However, it’s possible that Merlin will decide against rolling out the Shrek’s Adventure midway as was previously planned.

Sign up for FREE ezines
Related news

Company profile

Company profile: Everyone Active
Everyone Active's aim is to get communities active, engaged and entertained through our wide-ranging activities and services that include, sports, coaching, culture, events, health and happiness. We manage a vast range of indoor and outdoor facilities including swimming pools, spas, sports halls, squash courts, studios, fitness suites, climbing walls, cafes, golf courses, athletics stadia and sports pitches.
View full profile >
More company profiles

Featured Supplier

Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
View full details >
More featured suppliers

Property & Tenders

Location: Stratford, East London.
Company: Lee Valley Regional Park Authority
Location: Y Felinheli, LL56 4QN
Company: Newmark
Location: Newhaven, Sussex
Company: EiA Real Estate
Location: Tutbury Castle, Staffordshire
Company: Savills
Location: Oxford
Company: University of Oxford
More properties & tenders

Diary dates

13-13 Jun 2026
Worldwide, Various
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
22-22 Oct 2026
QEII Conference Centre, London
More diary dates