Membership-based massage franchise The Massage Company (TMC) has continued its UK growth after signing a new franchise deal with Sunny Sachdev.

Currently scouting for new locations in Leicester, Solihull and Nottingham, Sachdev will be the first franchisee to service the Midlands, and the third overall for the company.

"The lure of joining a franchise that was new to the market and being only the third franchisee excited me," said Sachdev. "I felt the TMC team would provide high levels of support which I may not have received taking up an established franchise. Another key factor was having the choice on choosing a territory as opposed to being restricted."

Elliot Walker, founder and commercial director of The Massage Company, added: "Sunny's business acumen shone through and we believe he will build a very strong business. We look forward to supporting him in this."

Since launching its pilot centre in 2016 the company has gone from strength to strength, now boasting five locations including its first franchisee location in Tunbridge Wells, which is expected to open in September.

"It is our intention to grow a nationwide network of franchisees and it is vital that we send time doing our due diligence, to carefully interview and be selective in taking franchisees into the network," said Walker.

"My goal is to balance the integrity of our selection process and protecting our network of existing franchises alongside allowing potential franchisees access to our business to see what we do so they can make an informed decision before joining."