World famous fashion designer Karl Lagerfeld is moving into the world of hospitality design by launching his own hotel, restaurant and nightclub chain.

Fashion company The Karl Lagerfeld Group has signed a deal with hotel operator Brandmark Collective BV to establish Karl Lagerfeld Hotels; a new brand that will open properties in “key cities and resort destinations” around the world.

The German designer is well-known for his love of living in hotels, and has previously provided designs for the Hotel Metropole in Monte Carlo, the Sofitel So Singapore and a planned 270-room hotel in Macau.

He’s promised to bring his “unique aesthetic” to the new venture.

“Expanding our brand into the hospitality sector reflects our greater vision to broaden Karl Lagerfeld’s comprehensive lifestyle experience,” said Lagerfeld Group CEO Pier Paolo Righi.

Other famous fashion designers who’ve turned their attention to interior hotel design include Donatella Versace, who oversaw the creation of the Palazzo Versace Dubai Hotel, and Kenzo Takada, who’s designed the interiors of a private wellbeing retreat in Cambodia.