Adidas launches holistic women's fitness app
Sports apparel giant Adidas has launched a 360-degree fitness app in an effort to help women turn exercise into a lifestyle.
All Day was designed specifically for women seeking a holistic fitness solution and provides users with recommendations focused on movement, nutrition, mindset and rest.
Vice president at Adidas Digital Sports Stacey Burr said: "Adidas All Day will initially focus on the female athlete who seeks variety and likes to try new things to challenge and inspire herself to be better every day. With an experience powered by rich scientific insight, the app makes fit living more approachable, while still keeping it fun."
Users of the software can not only track their activity levels, but also have access to a library of programmes that demonstrate new ways to exercise, eat healthily and recover effectively after a workout.
Available on both iOS and Android devices, the app integrates with the company's smart bracelet, Adidas Chameleon, to allow tracking of activity and health metrics. All Day’s holistic offerings include: five-minute guided yoga for running sessions, simple nutritious recipes and one-hour music tracks for improving sleep.
All Day is currently available in the US and will be rolled out into other markets later this autumn.

Membership Advisor
Customer Service Advisor
GP Exercise Referral Instructor
Swim Manager
Food and Beverage Manager
Activity and Wellbeing Coordinator
Team Leader
Duty Manager
Membership Advisor
Swim Teacher
Food & Beverage Assistant
Company profile
Directory
Featured Supplier
Property & Tenders
Company: Lee Valley Regional Park Authority
Company: Newmark
Company: EiA Real Estate
Company: Savills
Company: University of Oxford







