Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13968)           
UK only International

Sport England launches into digital fitness market with Studio You platform

By Tom Walker    30 Sep 2021
The free platform will feature yoga, boxing, Pilates and dance / Sport England
Sport England has launched its own on-demand fitness platform
"Studio You" is designed to give 13-16-year-old girls a more positive experience of PE
Sport England has invested around £1.5m in the platform, which features more than 100 workouts
The free platform features activities such as yoga, boxing, Pilates and dance

Sport England has spent £1.5m launching its own on-demand fitness platform, with the hope of inspiring teenage girls to get active through digital physical education (PE) lessons.

Marketed as a "Netflix-style library" of non-competitive and non-traditional activities, the new Studio You service is designed to give 13-16-year-old girls a more positive experience of PE.

Studio You has been created in consultation with teenage girls and PE teachers and is an extension of the sports body's "This Girl Can" campaign.

The platform, which features more than 100 workouts, was developed by Hopscotch Consulting.

Supported by the Association for Physical Education, the platform will be free and enables PE teachers to teach classes in activities such as yoga, boxing, Pilates and dance – proven to be popular among teenage girls than more traditional offerings.

Kate Dale, who led the project for Sport England, said: "Many girls grow up to have a negative relationship with exercise.

“Studio You is the resource we need to help them have a positive relationship with it instead. And for some girls, PE at school is their only chance to get active – so it’s important to make it fun and get the experience right for them.

“We know PE teachers want all their students to enjoy PE, but the pressures of school life and being a teenager make this challenging.

“Studio You is here to help teachers to get girls enjoying exercise, to close the gender activity gap and to help girls build healthy habits for life.”

Studio You follows Sport England research which revealed that more than half (57 per cent) of girls aged 13-16 are not meeting the physical activity guidelines set out by the Chief Medical Officer.

Of those deemed inactive, 52.9 per cent cited a lack of confidence and 57.2 per cent said self-consciousness is a barrier to them getting active.

Studio You has been designed to break down these barriers, with non-competitive activities and featuring instructors of all sizes and shapes.

To find out more about the Studio You platform, click here.

Sport England  This Girl Can  Studio You  Hopscotch Consulting 
Sign up for FREE ezines
Related news

Company profile

Company profile: Power Plate
Power Plate's range of products include whole body vibration platforms, targeted vibration products and the ground breaking REV, combining to create a broad and compelling offering of health, fitness and wellness solutions to health clubs and fitness facilities worldwide
View full profile >
More company profiles

Featured Supplier

Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year.
View full details >
More featured suppliers

Property & Tenders

Location: Stratford, East London.
Company: Lee Valley Regional Park Authority
Location: Y Felinheli, LL56 4QN
Company: Newmark
Location: Newhaven, Sussex
Company: EiA Real Estate
Location: Tutbury Castle, Staffordshire
Company: Savills
Location: Oxford
Company: University of Oxford
More properties & tenders

Diary dates

13-13 Jun 2026
Worldwide, Various
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
22-22 Oct 2026
QEII Conference Centre, London
More diary dates